Our Story
Sitting in a pub in Sheffield in 2010 we created a set of design principles & a plan to disrupt the design industry.
Our ambition was to design & manufacture modern, design led products with a focus on material, craftsmanship & process. We wanted to create the design classics of the future at an honest price-point & become a respected & sought-after brand within the design industry.
We have exhibited around Europe & provided our products to wonderful people & their beautiful spaces around the globe. We have met some amazing people, had the opportunity to work on a variety of exciting projects & made relationships that will last a lifetime. Our product range is now regularly specified by leading brands around the world including WeWork, Nando’s, Marriott Hotels, Walter Knoll & CLV UK.
All of this is possible because of our commitment & your willingness to invest in our products by making them part of your home.
Our Principles
We pride ourselves on the brand we have built & the culture we have created along the way. From day one we set our sights on becoming a respected & leading name in the design industry & wanted to do it in a way which backed up our brands beliefs & ideologies.
This led to a set of design principles that we wrote when we develope our first ever business plan. This set of rules set the tone for our venture & acted as the foundations to begin building our brand. As our company has developed, we have added more but the core principles remain the same.
Our Vision
Making everyday products better.
Our vision from the outset was simple: To make everyday products better. Better through the stories behind the products, better by collaborating with the best craftsmen from around the UK, & better in a way that they have been designed to outlive the ‘throw-away’ culture that exists in many products today. We want our products to be displayed proudly by our customers & we want them to look great today, tomorrow & in 50 years time.